Marketing Mix Process

The activities and skills of perish divisor argon extensive. Very important is the beingness power to search and find the right product which meets the inevitably of the node the most and express product knowledge. The break component overly undertakes tasks such as ticketinh traffic with payments and administration of the schedule throughout the lead time prior to the date of travel. Ot is frequently the discipline that elements of the travel product purchased by guest whitethorn be changed(for instance a flight time is altered) and therefor the travel promoter provides signifi keistert subsequently- bargains service, ensuring that the customer is kept informed of these changes and dealing with any of the concern of the customer due to alteration in travel product. Like any retailer the travel agent may in addition make believe to deal with customer who are unhappy with the porduct purchased and after travel return to complain. therefor the travel agent has th e respon sibility to the customer existing long after the sale is made. Interestingly, it is now expected that the travel agent also seeks to crystalise additional sales of travel extras such as drome parking, foregn currency, airport hotels, car hire, etc. these may not deal otherwise been considered by the customer and clear lead to greater levels of total sales(and thus commision for the travel agent).

Commission on these unravel is often at much higher levels than for the package holi daylights- maybe as high as 20-30% of sales and therefor provides a significant additional revenue stream for the agency. Marketing/ advertising:Thomas Cook Ltd expects all the shops to have a consonant image so tha main marketing m! aterials are universal, and cant be twicked or changed. But each day tha staff find offers that they think result suit to the topical anesthetic market and display them in the window in nine to tempt the customers to come through the door. Also all(prenominal) workweek there are new brochures ordered to contain they will be enough from each distributor. If the customer is facial expression for a...If you lack to get a full essay, order it on our website: OrderEssay.net

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