Essay

ELEMENTS OF market UNIT-I 1.0 INTRODUCTION foodstuff has been gaining a predominant case with the advent of mass production and globalisation of economic activity. The private instructor right away needs a thorough intimacy of marketing to transact their functions in an effective manner. marketing establishes a vital association between an makeup and its consumers. 1.1 NATURE AND range OF MARKETING market is a human activity enjoin at pleasurable needs and wants through exchange exercisees. Marketing includes such activities as product development, marketing research, communication, pricing, promotion and swear out apart from selling. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the pitch shot of a usable product at the right time, at the right rate and at an acceptable price. Marketing is so basic that it can non be considered a separate function. It is really the hale busine ss seen from the head of study of the final result, i.e., from the point of view of the customer. Marketing is a view point which looks at the undefiled business process as a highly merged effort to discover, create, boot and satisfy consumer needs. Marketing is a tar of a amount of living to society. 1.

2 IMPORTANCE OF MARKETING The new managerial knowingness and desire reflected in the consumer taste for an all-out commitment to the market consideration. The importance of marketing is be realised by Indian business houses. The most elicit fact about this idea is that the organisation concerned is not the only beneficiary when a firm practices the marketing design. The belief s imultaneously benefits the organisation that! practices it, the consumer at whom it is aimed and the society at large. 1 THE CONCEPT BENEFITS THE ORGANISATION The practice of the concept brings substantial benefits to the organisation that practices it. For example, the concept enables the organisation to keep...If you want to tucker a to the full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.